If you’re over 50, you don’t exist!
According to the segment on CBS Sunday Morning, TV marketers target persons 18-49 years old, even though there are seventy-seven million (77,000,00) baby boomers with over a trillion dollars of discretionary income.
Some suggest that we in the slow lane are not as susceptible to advertising. Maybe we’re a tad more intelligent and research our purchases.
Whatever. This doesn’t upset me.
I mute commercials or switch channels anyway!
